This topic is one many marketers struggle with, so we’ve developed eBooks and calculators to help. Check them out below: • Pardot Lead Scoring Best Practices • Pardot Scoring & Grading Worksheet • B2B Marketer’s Handbook: Pardot Scoring & Grading That Works • How to Qualify B2B Leads eBook • MCAE Lead Grading Calculator Account structure The last consideration for a sound Pardot implementation is the way you structure your account. Having clear insight into performance comes hand-in-hand with having a nicely organised account. Take folder structure, for example. A coherent folder structure will not only save you time when browsing through marketing campaigns but gives you the ability to store your marketing content in a way that contributes towards the scoring of prospects via Scoring Categories. By not associating your assets to the correct folder, there is potential to miss out on these useful insights and there’s a possibility of interference with your automation rules. For example, if you’re automatically assigning prospects who meet a threshold of 100 points for ‘Audit’ and you haven’t saved your files in the correct folder that’s linked to the audit scoring category, you’ll miss out on leads! In short, keep your account tidy for optimum lead generation results by checking: • There’s a clearly defined folder structure. • Tags are used for additional organisation. • Folders use standard naming conventions. • Redundant custom fields are removed. • Campaigns and assets are associated with the correct folders. • An account hygiene review happens once per quarter. • Through Custom User Roles, folder permissions have been applied. Want to know more about organising your account? See these articles and tools: • Why You Should Use Pardot Folders for Better Marketing • Pardot Marketing Calendar for Account Hygiene • How to Organise Your Pardot Account Like a Pro 10 marcloudconsulting.com