Content ROI: The Holy Grail About the author How to measure ROI in Pardot A sound implementation • Technical setup & integration • User configuration • Reliable database • Lead qualification • Account structure Campaigns • Organised assets • Connected Campaigns • Lead source & UTM tracking • Custom redirects • Salesforce campaigns Reporting • Engagement History • Lifecycle report • Campaign reporting • Customisable campaign influence • B2B Marketing Analytics • Marketing attribution modelling Training • Upskilling team members What’s next? Enrol in on-demand Pardot course