Training The final tickbox to ensuring you and your team can successfully Then there are the Teachable-style courses, usually created by track and report on ROI in Pardot is to provide the necessary training Pardot consultants and available online. These are good but they opportunities that help users: don’t give you regular access to a team of certified specialists if you have questions, and can often be more theory-based than • Confidently navigate Pardot. actionable. • Fully understand the relationship between Pardot and Salesforce. These are the reasons the team at MarCloud have created our own 10-week ‘Pardot Training On-Demand’ course. • Setup and manage campaigns and assets in the best way for reporting. It’s thorough, suitable for a range of different Pardot and Salesforce • Know how to find and understand the variety of reporting roles, comes with pitstop exercises to test your own knowledge, options available. and bi-weekly live Q&A sessions with our experts. Plus, trainees get access to a tight-knit Pardot community. Ultimately, the more advanced your users, the more you’ll get out of Upskill and onboard Pardot users using our course and you’ll be Pardot! in good stead for reporting on marketing ROI! See the full course There are a host of training options available but honestly, the content and enrol here. MarCloud experience is that none are as practical and accessible as • Team members are enrolled in the Pardot On-Demand Training they should be. Course. Trailhead modules are great but they’re a mix of ‘go it alone’ and ‘ask the community’ if you have questions. This can sometimes lead to contradicting advice and result in time spent waiting for responses. For the record, you don’t have to be a certified specialist to participate in the Trailblazer community, so take any guidance you receive with caution. 24 marcloudconsulting.com