B2B Marketing Analytics The B2B Marketing Analytics app for Pardot equals better reporting, The standard B2B Marketing Analytics app has three components: it’s that simple. datasets, dashboards, lenses. If this is brand new information to you, you can read this B2BMA explainer blog. The app holds both Salesforce and Pardot data, made possible by With the upgrade to B2B Marketing Analytics Plus, we get a your Salesforce connector. This means it consolidates marketing and deeper look into accounts and campaigns, with features including sales data in one place, which we all know is absolutely essential for the ‘Account-Based Marketing App’ and ‘Marketing Campaign having true visibility of marketing and sales attribution. Intelligence App’. It allows us to explore our data visually, from the use of charts and Additionally, with this version, we can use the included ‘Einstein graphs, or timelines and even heat maps and comparison tables or Discovery Stories’ to get tips on how to achieve specific goals. pivot tables. In both cases, you have access to pre-built dashboards for things With B2BMA under your belt, you have access to the full sales cycle like engagement, pipeline, overall marketing performance, multi- in one place plus creative, versatile dashboards to instantly view touch attribution, and account-based marketing. and report on a variety of marketing and sales metrics. There are prerequisites and considerations for using B2B It’s important to know there are two versions of the app: Marketing Analytics, check out these blogs for help customising and dissecting the reports: • B2B Marketing Analytics - included with Pardot Plus and Pardot • Pardot Analytics Explained: B2B Marketing Analytics App Advanced editions. +Winter Releases • B2B Marketing Analytics Plus - included with Pardot Premium • Where to Start with B2B Marketing Analytics Plus Dashboards editions but available in Pardot Advanced and Plus editions with an add on. • 10 Best Practices for a Custom B2BMA Dashboard • A Complete Guide to Pardot Campaign Reporting & Multi-Touch Attribution 22 marcloudconsulting.com