How to measure ROI in Pardot The key to measuring return from marketing activities using Pardot, is to have an account that is configured in the right way, to ensure data flows where it needs to and the right information is available to report on. It starts with your technical implementation but includes organisational decisions such as campaign hierarchy and how well you are tracking performance using core Pardot features. Of course, reporting on ROI means understanding the various reports available to you too, across Salesforce and Pardot, and how to customise these. PARDOT Lastly, marketing ROI is dependent on the level of marketing your team is able to run and manage, so when it comes to Pardot activity, upskilling users and ensuring everyone is confident in using the platform is paramount. The following chapters touch on each of these requirements. We’ll outline the areas to set up or double-check within your account, so you can work your way through the eBook and finish it knowing where to focus your attention in order to improve your ROI reporting. If a term or task crops up that’s new to you, you’ll likely find a dedicated blog about it on our website, just use the search feature to surface the best article. Alternatively, you can contact us directly for tailored support. 5 marcloudconsulting.com