Congratulations! You have now planned your initial custom Scoring You also need to consider more advanced (but extremely valuable) model for Pardot. Next up you’ll need to implement in your account features like Scoring Categories and Einstein Behaviour Scoring. and we’ve included instructions for this in our B2B Marketer’s Handbook: Pardot Scoring & Grading That Works. A word of warning Before you head off into the sunset armed with your new If you already have an active Pardot account please know that any grading and scoring plans though, remember that this changes to Grading Profiles or scoring will update retrospectively! worksheet is just intended to get you off the starting line when it comes to customising these! Remember to check for any Automation Rules or Engagement Studio Programs that are triggered by scoring. Once you click to Every business and audience is unique. You might require a higher save your scoring changes, all of your prospects will be rescored scoring threshold or lower scores for each action. where applicable. We’ll be the first to admit lead scoring is trial and error. This could result in them being admitted into nurture programs where you perhaps might not want. marcloudconsulting.com 9