Syncing with Salesforce We’ve touched on how Pardot and Salesforce sync during lead For a salesperson all of this information is invaluable. From this, they assignment in the previous section but let’s go over the other ways can pitch the right products or services to the prospect and reference in which Pardot and Salesforce sync during grading and scoring specific activities i.e. an ebook download or case study view. processes. Naturally, the more tailored a sales pitch, the more relevant it is In a Salesforce record, a user can see: to the prospect and the more likely they are to feel engaged and • Current Pardot grade ‘seen’. • Current Pardot score This results in more conversions to sales and, thanks to the ways • Scoring Category Pardot and Salesforce integrate, allows Marketing to demonstrate • Prospect activities return on investment from Pardot and marketing communications. 24 marcloudconsulting.com