Grading Grading Profiles allow us to separate different ideal prospects into different Profiles so that we can have multiple target audiences running at once. You might have more than one target audience if you offer different types of products or services, or the target audience varies by location or industry. The steps below will help you to plan Grading Profiles for one target audience. You can repeat them as many times as necessary if you’ll need to set up multiple Profiles. Example Grading Profiles One business may have three Grading Profiles for each of the three services they offer: Payroll, Bookkeeping, Tax returns. They will have an ideal persona for each. marcloudconsulting.com 3