7. Grading Profiles require Automation Rules to Use the table below to map out the rules you’ll need to create, increase/decrease the scores as prospects enter based on the criteria you are using: the system or their information updates. Rule Action Grading Profile Criteria Example of Automation Rules for Grading Profiles: That’s as far as we’ll take it for grading in this Pardot Scoring & Grading Worksheet! How to set up your custom Grading Profiles is covered in our B2B Marketer’s Handbook: Pardot Scoring & Grading That Works. Or, if you prefer, you can always contact the team at MarCloud Consulting and we can support you with implementation. 6 marcloudconsulting.com