marcloudconsulting.com 28 2 Cross-campaign engagement for Kirkpatrick Price Licensed CPA firm, Kirkpatrick Price, requested nurture emails be sent out to both leads and contacts who are associated with a previous campaign in Pardot but had not yet converted. The objective was to increase engagement and drive new sales. Our recommended approach was to utilise multiple call to actions in the email templates that allowed prospects to schedule the best time for them to receive an audit report from Kirkpatrick Price; one of their core services. If they requested to receive an audit report in Q1 2022 by clicking that CTA in the email, they would then be entered into a scheduled Engagement Studio program. This would ensure they receive the content automatically at their chosen time - with limited effort from the marketing team. When do you need your next audit report?