marcloudconsulting.com 4 Essentially, the GDPR framework is about digital privacy legislation in relation to how you collect, store and process customer data, and regardless of whether you operate in the EU or not the same rules apply to everyone (also known as Extra-Territorial Scope) - and there are big fines if you don’t stick to them. Some of the most important aspects to GDPR compliance include: • Enabling your Cookie Policy • Linking to your Privacy Policy • Properly managing opt ins and opt outs • Having an outline for data retention • Strategies for managing data breaches • Prospect right to access • Ensuring data by design You can read more about all of these important considerations and use our handy GDPR compliance checklist here.
![The Expert’s Guide to Great Pardot Email Marketing - Page 4](/cdn-cgi/image/width=600,quality=80,format=webp/https://cdn.relayto.com/images_originals/65d3c49053d41.jpeg)